Kendrick Lamar is a very deep rapper. The complex storytelling album that introduced him as a forward-thinking artist, “good kid, m.A.A.d. city,” has earned acclaim from music professionals and nominations for seven Grammy awards. Lamar is adding layers of artistic perfection to “Sing About Me, I’m Dying of Thirst,” one of my favorite tracks on the album.

Lamar has teamed up with artist Eddie Peake and director Darren Romannell for the gritty and cinematic “Sing About Me,” Part I; released Friday, Dec. 20 as the first of two installments. (Video after the jump.)